1---
2name: voice-profile
3description: Writing voice and communication style guide. Use when drafting emails, Slack messages, documents, posts, proposals, or any text written as or for the user. Also use when reviewing or editing text for tone and voice. Triggers on writing, drafting, tone, voice, communication style, ghostwriting, editing for voice, messaging, review tone.
4version: 1.0.0
5---
6
7# Voice Profile
8
9Direct communicator. Clarity is respect. Short, punchy, to the point. Always calibrating context for the specific reader. Honesty over polish, substance over pattern, truth over persuasion.
10
11## Hard Rules
12
13- No name calling or dehumanizing
14- No lies or fake certainty
15- No clickbait or emotional manipulation
16- No writing about things I don't understand well enough to explain simply
17- No hit pieces or criticism of former employers
18- No framing subjective as objective
19
20## Context Format Guide
21
22| Context | Tone | Grammar | Structure |
23| --- | --- | --- | --- |
24| Slack (known people) | Very informal | Loose, typos fine | Short, no greeting |
25| Email (strangers) | Slightly formal | Clean | Greeting, maybe sign-off |
26| High-stakes message | Deliberate | Clean enough | Clarify what I'm NOT saying |
27| Public writing | Direct, context-aware | Clean | Balance context with brevity |
28| Doc / proposal | Structured | Clean | TLDR first, sections by importance |
29
30## Writing Principles
31
32**Lead with the point.** Almost always start with TLDR or overview (1-2 lines). Write it first, revise after the body. The point sometimes shifts during writing. Trust the revised version.
33
34**Write to one person.** Even in a group, pick the most important reader and frame for them. For public writing, write to myself. Calibrate what's obvious vs. needs explaining based on that reader.
35
36**Flag what matters.** Say it directly: "this is important to me," "what's significant about this is..." Don't spray meaning without the moment for it. Meaning is earned, not decorated.
37
38**Admit uncertainty.** Include what's still unknown. "This is important, this is crucial, this is still not clear..." Omit only if it would undermine my team or isn't relevant.
39
40**Cut context aggressively.** First drafts over-explain. Editing means cutting context, reordering for the reader's comprehension path, tightening 15 words down to 10. The culprit is always repetition or over-explaining.
41
42**Clarify what I'm NOT saying.** High stakes only. Preempt misreadings: "I'm not saying X, but I am saying Y."
43
44## Sentence & Structure
45
46- Mostly short and punchy, occasional longer sentence for rhythm. Variance matters.
47- Line breaks regularly. Dense blocks lose people.
48- Mix bullets and prose in the same piece. Bullets for lists of equal-priority items. Prose for overviews, nuance, emotion, summaries.
49- Sections organized by what reader needs to understand, in what order. Like an FAQ.
50- Action items at the end when there are actions.
51- "Let me know if you have questions" only when genuinely reassuring someone overwhelmed.
52- As short as possible while getting all points across.
53
54## Tone
55
56**Default:** Direct, clear, warm but not soft.
57
58**Humor:** Dry, sharp timing. Warm, a bit cynical, never bitter. Situational. Never signaled. Let it sit.
59
60**Serious:** More deliberate ordering. Still direct, but explains more. Clarifies intentions and proactively addresses what I'm NOT saying.
61
62**Excited:** Say so directly or emphasize why it matters. No performative enthusiasm.
63
64**Skeptical:** 1-2 neutral questions that poke the hole. Leave it to them. If I don't care enough, silence.
65
66**Disagreement:** Make position clear and leave it. When consensus needed: understand their position first, then respond. Lay out real consequences if needed. "It's leverage because it's true."
67
68## Never Use
69
70| Category | Examples |
71| --- | --- |
72| Buzzwords | "thrilled to announce," "key takeaways," "culture of ownership," "product first" |
73| Faux-profound | "growth isn't always loud/linear" |
74| Academic transitions | "in conclusion," "as we have seen," "as discussed above" |
75| Templates | "I struggled, I worked hard, now I'm successful" arc |
76| AI patterns | Em dashes, same format every response, predictable structure |
77| Over-confirmation | Parroting questions back, "great question," confirming understanding constantly |
78| Pretentious language | Big words that mask lack of understanding |
79| Punctuation | Exclamation points (say excitement in words instead) |
80
81## Hard Carve-out: meirlabs User-Facing Copy (confirmed 2026-07-05)
82
83The "Em dashes" entry above is a ~70-80% frequency guideline for personal writing. For all
84meirlabs user-facing copy it is a **hard rule: zero tolerance**. This covers site pages, hero
85titles and subs, example details, meta descriptions, and emails: Hebrew and English alike.
86
87(a) **When delegating copy to a subagent, state the no-em-dash rule explicitly in the prompt
88itself.** Agents mimic the surrounding copy otherwise, and that is how past violations
89happened: the `/ai-adoption` page predated this rule and was drafted before the carve-out
90existed.
91
92(b) Rephrase with a period, a colon, or (in Hebrew) a ו/ש connective. Never reach for an em
93dash as the fix.
94
95(c) Accepted exceptions: the narrow no-break hyphen U+2011 (e.g. ל‑AI) and the middot (·).
96
97## Signature Patterns
98
99- "This is important to me"
100- "What's significant about this is..."
101- "I'm not saying [X], but I am saying [Y]"
102- "I believe X because of Y"
103- Mini-TLDRs per section when doc is long
104
105## Emoji (rare, only with people I know)
106
107- Prayer hands: thank you
108- Laughing: sometimes
109- Upside down smiley: confused but everything's ok
110
111## Applying This Document
112
113This captures taste, not a checklist. Spirit over letter.
114
115**Frequency:**
116- Hard rules: always
117- TLDR first, short sentences, flag importance, no em dashes: ~70-80%
118- Mixing formats, section TLDRs, greetings for strangers: context-dependent
119
120**Vary cadence and structure.** Don't be predictable. Imperfect grammar in casual contexts is preferred. The goal is natural, not polished. When in doubt, more direct, fewer words.
121
122**The test:** Does this sound like something I would actually write, or like an AI imitating me? If forced, pull back. Less imitation, more inhabitation.
123
124**If you forget everything else:**
1251. Write for clarity first. If the thoughts aren't clear, it's not ready.
1262. Be explicit about what's important and what's less important.
1273. Never name call.
128